Does binding communication increase consideration of future consequences and decision-making concerning a pro-environmental behaviour?

Abstract : This research was intended to study the impact of binding communication (Joule, Py, & Bernard, 2004), a procedure that is at the crossroads between persuasion and commitment, on Consideration of future consequences (CFC ‒ Strathman, Gleicher, Boninger, & Edwards, 1994) and individuals' decision-making in the field of environmental protection. Since pro-environmental behaviours often involve an investment directed towards the future, we hypothesized that time perspective and especially the consideration of future consequences, traditionally regarded as a personality trait, could be reinforced in a situation of social influence. The goal was to make people more sensitive to long-term consequences of their behaviours, since this sensitivity leads to an increased setting up of pro-environmental behaviours. The results showed an increase of subjects' CFC score after a binding communication procedure. We discuss the practical implications of these results as they relate to communication about environmental issues.
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Christophe Demarque, Thémis Apostolidis, Robert-Vincent Joule. Does binding communication increase consideration of future consequences and decision-making concerning a pro-environmental behaviour?. IAPS. Vulnerability, Risks, and Complexity: Impacts of Global Change on Human Habitats, Hogrefe Publishing, pp.221-229, 2012, Advances in People-Environment studies (Volume 3), 978-0-88937-435-5. ⟨hal-00804072⟩

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