Quand les mots sortent du cadre ou Ben au supermarché

Abstract : The issue of works interpretation finds a characteristic relief when the works are settled out of their supposed limits. The « Ben things », intended for teenagers, offer an exemplary illustration of this meeting between marketing and artistic logics. The stages of Ben¹s discovering by teenagers as well as the ways the teenagers used Ben’s works and integrate it in their cultural world lead to questioning the current thesis of a disruption in cultural uses and legitimacy hierarchies. The enquiry results highlight what we can consider as a prerequisite for a real disruption of cultural practices, migration of art in the daily sphere. In paying attention to what teenagers say about « Ben things” we will see that daily things allow the work to be scattered towards expanding audience. The art entering the marketing register don¹t lead to his dilution ­which supposes a weakening of art content ­ no more than his dissolution
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Submitted on : Thursday, January 7, 2016 - 12:25:27 PM
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Martine Azam. Quand les mots sortent du cadre ou Ben au supermarché. Sociologie de l'art, L'Harmattan, 2009, Les mondes de l'interprétation, 14 (1), pp.91-114. ⟨hal-01252188⟩

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