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Conference papers

Les vins midi-pyrénéens dans les restaurants toulousains

Abstract : For restaurants, the wine list is a mean of communication and increasing resources. It allows to position the brand. The restaurant owner must offer a wide range of wines to meet customer demands. The vineyards of the Midi-Pyrénées regions (southwest of France) products all types of wines. This exploratory study focuses on the wine lists of Toulouse low and medium-level full service restaurants. The total number of references and the percentage of Midi-Pyrénées wines and foreign wines have been calculated. It appears that assortment policies of Toulouse restaurants are varied. The wine lists of restaurants that offers local cuisine or cuisine from a wine producing area include more Midi-Pyrénées wines as do entry-level restaurants
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Submitted on : Thursday, March 10, 2016 - 11:45:16 AM
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  • HAL Id : hal-01286049, version 1



Yves Cinotti. Les vins midi-pyrénéens dans les restaurants toulousains. Vin, innovation et mondialisation : enjeux et perspectives, Danielle Cornot; Michaël Pouzenc, Jun 2014, Toulouse, France. ⟨hal-01286049⟩



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