The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale

Alexandra Vignolles (1) , Paul-Emmanuel Pichon (2)

1 INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
2 CERTOP - Centre d'Etude et de Recherche Travail Organisation Pouvoir

Domains: Business administration

Alexandra Vignolles, Paul-Emmanuel Pichon. The marketing Use of nostalgia : An exploratory study and a nostalgic perception scale. 2nd Asia-Euro Tourism, Hospitality and Gastronomy Conference, Nov 2008, Kuala-Lumpur, Malaysia. ⟨hal-04098031⟩