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In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countries

Charles A Dorison Jennifer S Lerner Blake H Heller Alexander J Rothman Ichiro I Kawachi Ke Wang Vaughan W Rees Brian P Gill Nancy Gibbs Charles R Ebersole Zahir Vally Zuzanna Tajchman Andras N Zsido Mija Zrimsek Zhang Chen Ignazio Ziano Zoi Gialitaki Chris D Ceary Yijun Lin Yoshihiko Kunisato Yuki Yamada Qinyu Xiao Xiaoming Jiang Xinkai Du Elvin Yao John Paul Wilson Wilson Cyrus-Lai William Jimenez-Leal Wilbert Law W Matthew Collins Karley L Richard Marek Vranka Vladislav Ankushev Vidar Schei Valerija Križanić Veselina Hristova Kadreva Vera Cubela Adoric Ulrich S Tran Siu Kit Yeung Widad Hassan Ralph Houston Tiago J S Lima Thomas Ostermann Thomas Frizzo Therese E Sverdrup Thea House Tripat Gill Maksim Fedotov Tamar Paltrow Teodor Jernsäther Maria Koptjevskaja-Tamm Thomas J Hostler Tatsunori Ishii Barnabas Szaszi Sylwia Adamus Lilian Suter Sumaiya Habib Anna Studzinska Dragana Stojanovska Steve M J Janssen Stefan Stieger Stefan E Schulenberg Srinivasan Tatachari Soufian Azouaghe Piotr Sorokowski Agnieszka Sorokowska Xin Song Savannah C Lewis Sladjana Sinkolova Dmitry Grigoryev Shira Meir Drexler Shimrit Daches Shawn N Geniole Selena Vračar Sébastien Massoni Saša Zorjan Eylül Sarıoğuz Sara Morales Izquierdo Sara G Alves Sara Pöntinen Sara Álvarez Solas Santiago Ordoñez-Riaño Sanja Batić Očovaj Sandersan Onie Samuel Lins Sami Çoksan Asli Sacakli Susana Ruiz-Fernández Sandra J Geiger Saeideh Fatahmodares Radoslaw B Walczak Ruben Betlehem Roosevelt Vilar Rodrigo Cárcamo Robert M Ross Randy Mccarthy Tonia Ballantyne Erin C Westgate Reza Afhami Dongning Ren Renan P Monteiro Ulf-Dietrich Reips Niv Reggev Robert J Calin-Jageman Razieh Pourafshari Raquel Oliveira Mina Nedelcheva-Datsova Rima-Maria Rahal Rafael R Ribeiro Theda Radtke Rachel Searston Redeate Habte Przemysław Zdybek Sau-Chin Chen Princess Lovella G Maturan Jennifer T Perillo Peder Mortvedt Isager Pavol Kačmár Paulo Manuel Macapagal Paulina Szwed Paul H P Hanel Paul a G Forbes Patrícia Arriaga Bastien Paris Konstantinos Papachristopoulos Pablo Sebastián Correa Ondřej Kácha Márcia Bernardo Olatz Campos Olalla Niño Bravo Oscar J Galindo-Caballero Chisom Esther Ogbonnaya Olga Bialobrzeska Natalia Kiselnikova Nicolle Simonovic Noga Cohen Nora L Nock Niklas Johannes Nihan Albayrak-Aydemir Nicolas Say Nathan Torunsky Natalia van Doren Naoyuki Sunami Nikolay R Rachev Nadyanna M Majeed Nadya-Daniela Schmidt Khaoula Nadif Nadia S Corral-Frías Nihal Ouherrou Myrto Pantazi Marc Y Lucas Martin R Vasilev María Victoria Ortiz Muhammad Mussaffa Butt Muhib Kabir Rafał Muda Maria del Carmen Mc Tejada Rivera Miroslav Sirota Martin Seehuus Michal Parzuchowski Mónica Toro Monika Hricova Mónica Alarcón Maldonado Magdalena Marszalek Maria Karekla Giovanna Mioni Minke Jasmijn Bosma Minja Westerlund Milica Vdovic Michal Bialek Miguel A Silan Michele Anne Michal Misiak Maurice Grinberg Mariagrazia Capizzi Mauricio F Espinoza Barría Merve A Kurfali Michael C Mensink Mikayel Harutyunyan Meetu Khosla Max Korbmacher Matúš Adamkovič Matheus Fernando Felix Ribeiro Maria Terskova Matej Hruška Marcel Martončik Martin Voracek Martin Čadek Martha Frías-Armenta Marta Kowal Marta Topor Marta Roczniewska Marlies Oosterlinck Markéta Braun Kohlová Mariola Paruzel-Czachura Marina Romanova Marietta Papadatou-Pastou Maria Louise Lund Maria Antoniadi Marc V Jones Manuel S Ortiz Mathi Manavalan Abdumalik Muminov Małgorzata Kossowska Maja Friedemann Magdalena Wielgus Marco a C Varella Melissa F Colloff Maria Bradford Leigh Ann Vaughn Luis Eudave Luc Vieira Lina Maria Sanabria Pineda Laura Calderón Pérez Ljiljana B Lazarevic Lisa M Jaremka Elizaveta Kushnir Lisa Anton-Boicuk Gabriel Lins de Holanda Coelho Lina Ahlgren Carmel A Levitan Leticia Micheli Leonhard Volz Marija Stojanovska Leanne Boucher Lara Samojlenko Lady Grey Javela Delgado Lada Kaliska Lara Warmelink Luis Miguel Rojas-Berscia Karen Yu Jakub Wachowicz Kermeka Desai Krystian Barzykowski Luca Kozma Kortnee Evans Komila Kirgizova Bamikole 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Metin-Orta Irina Prusova Isabel Pinto Andreea Ioana Bozdoc Inês a T Almeida Ilse L Pit Ilker Dalgar Ilya Zakharov Azuka Ikechukwu Arinze Keiko Ihaya Ian D Stephen Biljana Gjoneska Hilmar Brohmer Heather Flowe Hendrik Godbersen Halil Emre Kocalar Mattie V Hedgebeth Hu Chuan-Peng Mohammadhasan Sharifian Harry Manley Handan Akkas Nandor Hajdu Habiba Azab Gwenael Kaminski Gustav Nilsonne Gulnaz Anjum Giovanni A Travaglino Gilad Feldman Gerit Pfuhl Gabriela Czarnek Gabriela Mariana Marcu Gabriela Hofer Gabriel Banik Gabriel Agboola Adetula Gijsbert Bijlstra Frederick Verbruggen Franki y H Kung Francesco Foroni Gage Singer Fany Muchembled Flavio Azevedo Farnaz Mosannenzadeh Evelina Marinov Eva Štrukelj Zahra Etebari Ernest Baskin Elkin Oswaldo Luis Garcia Erica Musser I M M van Steenkiste El Rim Ahn Ekaterina Pronizius Emily A Jackson Efisio Manunta Elena Agadullina Dušana Šakan Pinar Dursun Olivier Dujols Dmitrii Dubrov Megan Willis Murat Tümer Jennifer L Beaudry Dora Popović Daniel Dunleavy Ikhlas Djamai Dino Krupić Diego Vega Hongfei Du Débora Mola William E Davis Dawn Liu Holford David M G Lewis David C Vaidis Daphna Hausman Ozery Danilo Zambrano Ricaurte Daniel Storage Daniela Sousa Daniela Serrato Alvarez Anna Dalla Rosa Dajana Krupić Dafne Marko David Moreau Crystal Reeck Rita C Correia Cassie M Whitt Claus Lamm Claudio Singh Solorzano Claudia C von Bastian Clare Am Sutherland Clara Overkott Christopher L Aberson Chunhui Wang Christiana Karashiali Chris Noone Faith Chiu Chiara Picciocchi Cemre Karaarslan Nicola Cellini Celia Esteban-Serna Cecilia Reyna Carlota Batres Ranran Li Caterina Grano Joelle Carpentier Christian K Tamnes Cynthia H Y Fu Byurakn Ishkhanyan Lisa Bylinina Bastian Jaeger Carsten Bundt Tara Bulut Allred Ahmed Bokkour Natalia Bogatyreva William J Chopik Benedict Antazo Behzad Behzadnia Maja Becker 1 Beatrice Cocco Wei-Lun Chou Barbora Hubena Barbara Žuro Balazs Aczel Ekaterina Baklanova Hui Bai Busra Bahar Balci Peter Babinčák Barnaby James Wyld Dixson Aviv Mokady Heather Barry Kappes Mohammad Atari Anna Szala Anna Szabelska John Jamir Benzon Aruta Artur Domurat Nwadiogo Chisom Arinze Arianna Modena Arca Adiguzel Arash Monajem Kanza Ait El Arabi Asil Ali Özdoğru Adriana Julieth Olaya Torres Andriana Theodoropoulou Anita Penić Jurković Angelos P Kassianos Andrej Findor Andree Hartanto Anais Thibault Landry Ana Ferreira Anabela Caetano Santos Anabel de la Rosa-Gomez Amélie Gourdon-Kanhukamwe Anna Louise Todsen Alper Karababa Allison Janak Alexandre Bran Alexa M Tullett Anna O Kuzminska Anthony J Krafnick Anum Urooj Ahmed Khaoudi Afroja Ahmed Agata Groyecka-Bernard Adrian Dahl Askelund Adeyemi Adetula Anabel Belaus Abdelilah Ca Charyate Aaron L Wichman Alina Stoyanova Anna Greenburgh Andrew G Thomas Alexios Arvanitis Patrick S Forscher Peter R Mallik Maximilian A Primbs Jeremy K Miller Hannah Moshontz Heather L Urry Hans Ijzerman Dana M Basnight-Brown Christopher R Chartier Erin M Buchanan Nicholas A Coles 
Abstract : The COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., "If you do not practice these steps, you can endanger yourself and others") or potential gains (e.g., "If you practice these steps, you can protect yourself and others")? Collecting data in 48 languages from 15,929 participants in 84 countries, we experimentally tested the effects of message framing on COVID-19-related judgments, intentions, and feelings. Loss-(vs. gain-) framed messages increased self-reported anxiety among participants cross-nationally with little-to-no impact on policy attitudes, behavioral intentions, or information seeking relevant to pandemic risks. These results were consistent across 84 countries, three variations of the message framing wording, and 560 data processing and analytic choices. Thus, results provide an empirical answer to a global communication question and highlight the emotional toll of loss-framed messages. Critically, this work demonstrates the importance of considering unintended affective consequences when evaluating nudge-style interventions.
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https://hal.archives-ouvertes.fr/hal-03846900
Contributor : Maja Becker Connect in order to contact the contributor
Submitted on : Thursday, November 17, 2022 - 12:04:44 PM
Last modification on : Friday, November 18, 2022 - 3:54:11 AM

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Charles A Dorison, Jennifer S Lerner, Blake H Heller, Alexander J Rothman, Ichiro I Kawachi, et al.. In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countries. Affective Science, 2022, 3, pp.577 - 602. ⟨10.1007/s42761-022-00128-3⟩. ⟨hal-03846900⟩

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